Zero

Zero is a sustainably designed bag, produced to replace plastic retail bags. It’s unique in the industry in that it has a strong retail design appeal. As a company, Zero cares about the three “Ps” of sustainability: people, profit, and the planet. As a society, heading towards zero waste is an important mission. We aim to create zero waste with our product and try to help people on the journey to zero waste while still remaining approachable and fashionable. Even baby steps towards zero steps are better than no steps at all. Zero gains their name from this important movement. Zero wants to be perceived by its stakeholders as human-centered, desirable (seductive), fashionable, cool/hip, and earth-friendly.