Rappahannock Food Pantry Concept

Rappahannock Food Pantry needed a new visual identity, and they approached Fathom Creative to rebrand. As the nonprofit organization wanted to make acquiring help accessible and not shameful, they wanted a friendly identity. Under the art direction of Cameron Maher, I created this brand option. Inspired by the food markets of yesteryear, this direction has many different logo variations that capture the feeling that the food pantry aspired to. This brand direction was ultimately not picked but the organization.