Cursed Coffee

Cursed Coffee is an independent coffee roaster located in the heart of Salt Lake City. According to ancient legend, a man in Ethiopia was tending to his goats. The goats began to eat coffee berries and as a result, started dancing wildly. The man, confused and appalled by the reaction of the goats, took the berries to a monk, who declared their magical properties must have been of the devil. The monk threw them into the flames, roasting the beans and releasing their powerful scent upon the village. Since then, coffee has gone through many periods of controversy, even being called the “devil’s drink.”
Even today, coffee is rejected among certain religions and cultures, but celebrated
by those who drink it.

Cursed Coffee will take this controversial history and celebrate the sinful nature of coffee with a tongue-in-cheek attitude and a fun, quirky, colorful visual identity. We want to be perceived by our audiences as bold, vintage-inspired, cheeky, whimsical, colorful, and irreverent.